Who we are

We are a diverse team with unique perspectives. United in our purpose, our strategy and our culture. Driven by our ambition and the power of technology to drive human progress. Unwavering in our commitment to equality, trust and advocacy for one another.

Hesam Jafari

Founder - Community builder, Full-stack engineer, 3X full scholarships, Global CEO Excellence Award, Master's of Business Administration, Master's of Mechanical Engineering, Master's of Materials Science, and Research Scholar.

Ayumi Williams

Ayumi Williams

Lead Product Designer - Advisor - UX Designer, Apparel designer, graphic designer, and project manager with 20+ years of experience– turning design concepts into commercially viable products. Known for leadership

Michael Juarez

Michael Juarez

Lead Product Development - Advisor - 25+ years of experience in providing innovative and groundbreaking technical solutions to meet business demand for agility, flexibility, and mobility with cloud experience

Matthew Stone

Business Advisor - Serial Entrepreneur, Founder of Stone Expeditions, The initial business development team for ScubaGo.com, Former owner of ImportClimb and InterKonnekt

James Morris

James Morris

Lead Product Management - Advisor - Customer-driven product leader, entrepreneur, and startup advisor spearheading organic software product growth and success.

Carlos Nolard

Carlos Nolard

Legal Advisor - With a track record as an effective and successful Legal Consultant and Expert, I possess a history of delivering high-impact solutions in complex judicial and legal cases.

Our story

In 2016, while Hesam, our founder, was programming and maintaining assembly robots in a car manufacturing company, he observed that if he shows positive and encouraging messages to assemblers while doing their jobs, they would become significantly happier and more productive. He dreamed of creating an app to bring happiness to daily lives of billions. So Boonoob was born.

Over the course of the next few years, we learned about the science of happiness, what happiness is, how to measure it, and how we can increase it. We realized that the current social media were not capable of increasing happiness since they don’t satisfy factors of happiness. Happiness is all about meaningful activities with like-minded people

In mid 2018, we started our weekly small fun gatherings in a neighborhood in downtown San Francisco while creating our web platform. Started only with a couple of people, our gatherings went viral soon to host thousands of people organically. People found joy through doing fun activities, connection, and even dating each other. Our private parties grew to other places in San Francisco, like nightclubs and house parties. For NYE 2020 we had 1,000 people on famous WW2 battleship Jeremiah O’Brien.

Unfortunately, soon after pandemic hit, and it curbed our exponential growth. Although we had a record-breaking worldwide virtual NYE event with thousands of people and celebrities, we had to re-establish ourselves in 2021. We are excited to re-launch our new mobile app in 2022 to bring people together once again.